With the acquisition of WeLLDesign, MULTIFIX Group now offers a single point of contact for design, production and delivery.
Bergeijk/Utrecht – In a striking move within the manufacturing industry, MULTIFIX Group, orchestrator of production processes, has acquired the Utrecht-based design agency WeLLDesign – known for products such as the Senseo, Bobike and Royal Flora Holland. With this strategic acquisition, MULTIFIX is transforming into a full-service partner: from the first sketch to the finished industrial product, everything managed under one directing hand.
Arno Heesters, CEO of MULTIFIX: “Customers now only have to call one number. We take the entire process off their hands – faster, smarter and more profitable.”
What does this mean in practice?
- No endless switching between design agency, engineer, manufacturer and logistics
- No costly design errors that only surface during production
- No unnecessary delays or loss of margin
Everything – from idea to delivery – arranged in one smart process.
Creativity with production power
WeLLDesign, active in industrial design and product development since 1979, will continue to operate independently with its own team, but through MULTIFIX gains direct access to production, assembly and supply chain.
Mathijs van Dijk, founder of WeLLDesign: “Our creativity remains intact, but lead times become much shorter. Customers gain time, save money and get better products. That is the strength of this collaboration.”
Buy-and-build with vision
The acquisition fits seamlessly into MULTIFIX’s buy-and-build strategy. According to Heesters, the manufacturing industry is ready for a new standard:
“Design, engineering, assembly and logistics should not be separate islands. We connect them into one working whole. That prevents errors, increases speed and improves margins. That’s where the profit of the future lies.”
Why this matters for the manufacturing industry
Pressure on the supply chain is increasing. Labour shortages, stricter regulations and an ever-shorter time-to-market make it difficult for companies to keep a grip on their production process.
Together, MULTIFIX and WeLLDesign offer a single answer:
- Design and product development
- Prototyping and engineering
- Series production, assembly and logistics
In other words: everything arranged, everything under control.
About MULTIFIX Group Since 1988, MULTIFIX has helped manufacturing companies with production optimisation. With 183 specialists in the Netherlands, Slovakia and China, the company handles everything from components and assembly to logistics and inventory management – and now also product design. Website: www.multifixgroup.com
About WeLLDesign WeLLDesign has been active in industrial design and product development for over 45 years. The Utrecht-based agency will continue to operate independently under its own name and retain its creative identity – now reinforced by the production power of MULTIFIX. Website: www.welldesign.com