Where knowledge, innovation and the future of industry come together
The Dutch manufacturing industry is buzzing.
Every day new machines are developed, smart software is tested, and sustainable production lines are built.
Behind the scenes, thousands of companies are working on innovations that move the world forward.
But while the industry is innovating at full speed,
one thing often remains underexposed:
communication.
The stories of these makers — the inventors, engineers and entrepreneurs who keep our economy running —
deserve a stage.
That stage is now here.
Welcome to deindustrie.online: the digital platform for the manufacturing industry,
where knowledge, news and inspiration meet.
Why the Manufacturing Industry Deserves Its Own Platform
The manufacturing industry is the foundation of the Netherlands.
Without production companies, machine builders, engineers and suppliers, no sector would function.
Yet the industry often remains underrepresented in the media.
Many trade magazines are outdated or too commercial.
Their pages are full of advertisements,
while the real stories — the insights, successes and challenges — get buried.
That is why deindustrie.online came into being:
an independent, digital knowledge platform that speaks the language of the industry.
“We give the makers their voice back.
Not with advertising, but with stories that inspire, connect and inform.”
What is deindustrie.online?
deindustrie.online is the independent media platform for everyone who works in or with the manufacturing industry.
Every month we reach more than 65,000 professionals in the Netherlands and Flanders:
executives, engineers, buyers, marketers and innovators.
We bring journalistic news, in-depth interviews and inspiring videos about everything that moves the industry.
Our content focuses on:
- Technological innovation
- Sustainability and the energy transition
- Digitalisation and automation
- Robotics, AI and machine vision
- People and craftsmanship
- Marketing and growth in industry
Our goal?
To connect, strengthen and renew the sector.
Why Companies Join deindustrie.online
Deindustrie.online is not just a website.
It is an ecosystem of knowledge, visibility and influence.
1️⃣ Visibility among the right audience
Our readers are decision-makers.
Not the masses, but the people who set the course in the industry.
From CEOs to operations managers, from engineers to innovation directors.
By being visible on deindustrie.online you build:
- brand authority,
- top-of-mind awareness,
- and a credible position within the sector.
2️⃣ Real content, no empty advertising
We don't believe in “buy now” campaigns.
We believe in knowledge that sells.
Through articles, videos and podcasts we help companies share their expertise in a way that truly resonates with readers.
3️⃣ Lasting impact
A publication on deindustrie.online doesn't end up in the bin after a single edition.
It remains findable via Google, gets shared on LinkedIn, and still generates traffic months later.
That is the power of a digital knowledge platform:
visibility that lasts.
Our Mission
Our mission is clear:
We connect the industry through knowledge, communication and media.
We make the manufacturing industry visible, understandable and appealing to a new generation.
Our journalistic approach:
- in-depth,
- honest,
- human,
- and focused on progress.
We believe that innovation only truly has impact when its story is told.
Who is the Platform For?
deindustrie.online is there for everyone who works in the world of production, engineering and innovation:
👷♂️ For companies
that want to grow their brand, reach new customers or make their innovation visible.
👩💼 For executives
who want to strengthen their position as market leader and build thought leadership.
🧑🔧 For engineers
who want to gain knowledge about the latest developments, technologies and trends.
📣 For marketers
who want to understand how marketing in industry really works — without empty talk.
🧑🎓 For students
who want to discover the industry of the future and be inspired.
Media Formats: From News to Podcast
We combine editorial journalism with modern media formats.
This is how we bring the industry to life in words, images and sound.
📰 Editorial articles
Daily news, interviews and background stories about technological developments, entrepreneurship and growth.
🎙️ Podcast on the Manufacturing Industry
A weekly podcast in which experts and entrepreneurs from the industry talk about innovation, digitalisation and leadership.
📻 Listen to the episodes on Spotify.
📺 deindustrie.online YouTube Channel
Video interviews, company reports and round-table discussions with the faces behind the industry.
📺 Discover the channel on YouTube.
💬 Social Media & Email
With thousands of followers on LinkedIn and a growing newsletter, we build the visibility of the industry every day.
Why deindustrie.online is More Effective than a Trade Magazine
Most trade magazines are made to sell advertisements.
At deindustrie.online, it's all about content.
We bring stories with editorial value, written by journalists with an industrial heart.
Our strength lies in context and credibility.
When your company communicates through our platform:
- your message lands among genuine knowledge articles,
- you build your reputation,
- and you are seen as an expert in your field.
“The future of marketing in industry is editorial.
Brands that share knowledge win trust.”
SEO & Findability
We are building a digital ecosystem that not only inspires,
but is also findable.
Every article on deindustrie.online is optimised for search engines:
- with strategic keywords,
- strong internal linking,
- rich content structures,
- and a natural writing style.
This way your story stays visible — not for days, but for years.
And that is exactly why deindustrie.online is quickly growing into the most influential online platform in the manufacturing industry.
Results & Reach
Every month:
- 65,000+ unique readers
- 200,000+ page views
- 30,000+ followers on social media
- 500+ companies active within the platform
Our readers come from:
- Machine building
- Metalworking
- Food & Agri
- Chemical industry
- Technical services
- Software & automation
And they are not just visitors —
they are decision-makers.
Why Companies Connect with the Platform
✅ Relevance – You reach exactly the right audience
✅ Credibility – Your brand is linked to journalistic content
✅ Continuity – You build long-lasting brand value
✅ Measurable results – You know exactly who you reach
✅ Powerful formats – Video, podcast, editorial, display
“We help companies tell their story,
in a way that resonates with customers and delivers results.”
Vision for the Future: From Communication to Community
Deindustrie.online is growing into more than a media platform.
We are building a digital industry community,
where knowledge sharing, innovation and collaboration take centre stage.
Coming soon:
- interactive knowledge sessions,
- virtual events,
- and sector-specific theme months (such as Machine Building March & Metal June).
This is how we keep connecting the industry —
not only online, but in practice.
Join the Future of Industry
Whether you are an innovative manufacturer, a software supplier or a subcontractor —
your story deserves attention.
With deindustrie.online you get:
- editorial visibility,
- marketing power,
- and access to thousands of decision-makers in your market.
🎯 Become part of the platform for the manufacturing industry.
📩 Get in touch with our editorial team
and discover how your company can become visible at the heart of the industrial world.